GIANT Düsseldorf
Klient
GIANT Deutschland GmbH
Miejsce realizacji projektu
Düsseldorf , Germany
Data realizacji projektu
2022
Premium cycling experience perfectly showcased.
The GIANT flagship store in Düsseldorf demonstrates how lighting can enhance the value of exclusive e-bikes. Across 1,250 m² of retail space, various requirements were imposed on functionality, ambiance, and brand presentation. The goal was to optimally guide customers, emotionally stage high-quality bicycles, and simultaneously create perfect lighting conditions for the workshop and test track. Zumtobel provided a well-thought-out lighting solution that elevates the shopping experience to a new level.
Lighting design for orientation, brand presentation, and functionality
The lighting solution intuitively assists customers with orientation and enhances the quality of visits to the store. Different brand areas were delineated from one another through targeted lighting guidance. Tailor-made light colours and intensities ensure safety and precision on the indoor test track and in the workshop. The result: comprehensive staging that seamlessly integrates sales, consulting, and technology.
VIVO II Spots and SLOTLIGHT: Design meets functionality
Over 500 VIVO II spotlights were used to optimally illuminate each bicycle – from the front and the sides. Their high luminous flux and excellent colour fidelity make even the smallest design and paint details visible. SLOTLIGHT infinity light lines provide perfect visibility for craftsmanship work in the workshop. The colour differentiation of the luminaires (black/white) offers further visual support to brand presentation in the store – an benefit for both customer experience and spatial impact.
High-quality lighting technology with a focus on sustainability.
A specially customised solution was not necessary – the Zumtobel products used are modular, flexible, and designed for sustainable use. Through energy-efficient LED technology, glare-free light guidance, and durable components, the lighting concept contributes to sustainability in retail. At the same time, it strengthens GIANT's position as an innovative leader in the premium bicycle segment.
“Our bikes are finished with a penetrating coating with metallic effects and special transitions. Only when light falls on the frame at different angles do these qualities become visible. It’s no longer enough to work with just an old-fashioned fluorescent lamp on the ceiling.”
Marcel Hollenberg, GIANT Deutschland GmbH